Bake Factory

BAKE FACTORY logo is the trade mark for the range of quality products. The logo supports the brand and grabs attention in a jiffy. At the same time it connects consumers with a highly recognized and trusted symbol for genuine baked products. It does both of these things in conjunction with a visual appeal encouraging consumers to look for BAKE FACTORY when they feel like having baked treat.Bake Factory (1)Bake Factory (2)
Insight
It’s a start of the brand so name needs to be remembered. There are many ways to generate ideas. We mostly executed calligraphy/ lettering typography design based on the nature of the brand. With help of this method we put key thought/components and ideas in the table. We chose few ideas from the mood-board (given in the sketch below)
After finalizing objects and ideas with the help of calligraphy, lettering, typography we created some decorative combinations for logo. As the nature of requirements was, we preferred to go ahead with brand name based logo format and tried to come up with following result.

Bake Factory (3)

Typography
Every typeface demonstrates its own personality. It is very crucial to match personality of the brand with personality of typeface.  The style we were looking needed to exhibit sleekness, elegance and simple yet effective. Of course we tried some variations too.
Colors
Like the combination of calligraphy, lettering, typography, colors too have their emotions. So considering demographics and mood of the intended TG, we choose following: Brown (Warmth, Nurturing, Sweetness), Deep Orange Shade (Genuineness, Efficiency)
Conclusion / Result
The BAKE FACTORY logo is the trade mark for the range of quality products.
The logo supports the brand and grabs attention in a jiffy. At the same time it connects consumers with a highly recognized and trusted symbol for genuine baked products. It does both of these things in conjunction with a visual appeal encouraging consumers to look for BAKE FACTORY when they feel like having baked treat.

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