Maharashtra Time Pune Plus 19 May 2018

21 April 2018 Hashtag Maharashtra Times Pune

PHOTOSHOOT for Hashtag Summer Collection 2018

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Cover Design for Creative Gaga


We were asked to create a cover illustration for Creative GAGA Magazine, Sept- Oct issue which focuses on all aspects of creative branding. The theme for this edition was “REBRANDING.” We have developed the design for the cover considering the agency which goes through entire process of rebranding. It was about organizational change which can be studied from different perspectives like process, study, approach, decision making, planning, implementing, etc. Our first question, of course, was to showcase all these perspectives to communicate effectively about the rebranding process, we opted for simplicity and concentrated on a retro style design that suggests a fresher yet youthful approach. The result is an amalgamation of various stages of rebranding, agency and people. For cover we went big on retro, conceptual illustrative elements to introduce each feature inside this issue. Our normal palette of fresh colors is freshened up with pop and neon and we relied on the line art illustrations. All of these elements were put into play with modern, catchy, illustration style that acted as the story of the process. In our proposal, the ‘aesthetics’ of rebranding was the central element. It contains various subjects and becomes an overview on “Rebranding”. This cover invites the eye to travel between brand, agency, work, creating curiosity. Simple and colorful work perfectly matches with our vision of the issue. Doodle, retro style of illustration allows us to step aside from the common execution, and to offer a fresh, colorful and detail story of the rebranding process.

My Own Ganesha


This is a concept we designed to help kids as well as adults explore their own hidden talents and creativity while making their own idol. I’m sure you will enjoy playing with the clay. In a few simple steps, your own little Ganesh will be ready, to bless you and to bring smiles to your face. The product has been launched in Pune, Bangalore, Kolhapur and Mumbai.

Interview in POOL 76


What inspired you to become a designer? Tell us about your formal education in design.
It’s always been my path. Throughout childhood my hobbies were drawing and creating artworks. During my high school years, I did a project of “Ekakshara”, which got very popular and I was drawn towards my career in art and design and completed my majors in kalaniketan, Kolhapur.

How did you come up with Cub Design Studio?
Upon graduation, I worked as a graphic designer in various corporate environments and design agencies in Pune. I got good amount of experience across a multitude of design industry. When working for an agency, you typically are restricted to either the business side or the design side. I decided one day that I would much rather work for myself than be confined to one company or agency. I wanted to do it all on my own. My entrepreneurial journey with CUB DESIGNS started as a result of that one ‘eureka’ moment.
How did you get your first client?
Your first few clients are always special to you. Regardless of the size of project or budget. They are the ones who believe in you and give you an opportunity. Since I was maintaining my blog with my designs and sketches. I got my first client from my friends or friend’s friends. They just knew I am good at designing and whenever or they needed something, I got a request. Trust me, if you are good, they will call you whenever they need anything. This experience enabled me to become a versatile designer, adept at interpreting clients’ needs.
What has been the most exciting project so far?
In fact every project is exciting when you love what you do, but when a brand identity design really comes together, it is very fulfilling.
Tell us about Design Awareness amongst your clientele.
Yes, Design awareness is very important while working with new clients. Your confidence plays main role here. The client’s lack of expertise in this field affect the quality of the design. In such times, it’s our responsibility to convince the client that any further alteration would impair the design’s ability to communicate its main aspects and design as is will yield much more positive results.
What is the business model of your studio?
CUB DESIGNS is a team of skilled design enthusiasts. Our mantra is to deliver quality work. Rest things fall into place automatically.
Which entrepreneurial challenges have you faced and how did you overcome them?
Whether working in an agency, working on your own, graphic designers are inundated with deadlines and projects. Being able to manage time and react appropriately to criticism are the important factors. You need to calmly and confidently tackle projects and deadlines. Designers learn from the criticism and improve their knowledge and skills with each project.
How does your studio utilize downtime?
I try to get out of the city and visit different places as often as possible for a little relaxation and inspiration. You can learn many things from nature. including ideas, people, culture and especially design.
What is your Dream Project?
I have my personal project. I would like to be a successful design business owner that has an identity of its own.
How do you see yourself in the next 5 years?
In terms of future plans and aspirations for her company, CUB DESIGNS, we would like to continue to provide the best range of design services to our clients, and to stay on top of her creative game by applying the latest design trends to the projects we will undertake. On a personal level, I’ll continually work to grow as a designer.

Experience In Working For Panditji


Panditji is a pure veg restaurant located in Pune. The challenge here was to create a mood elevating branding and space design for a casual dining place. The whole theme was around the concept of Indian culture of welcoming the guests. We designed a friendly, happy go lucky mascot of a Panditji and combined it with a playful typography which resulted in to a refreshing logo. We created different fresh and funny graphics with some funny quotes for the restaurant walls, glass, cafeteria etc

Gift For Diwali 01/11/2016


As social work, we thought to provide something to slum area on Diwali (Be a part of their happiness/to celebrate Diwali with them). With the help of Swapnvel foundation, it was possible. Swapnvel foundation team and we visited to few slum areas in our native place, Gadhinglaj, to understand their problem for child education. We got good guidance and help from our teachers too, as they have worked on ground level. We gathered all children on ground and discussed with them. All children were enthusiastic, talkative. (All were std 2 to std 8 grade). To create more interest for school, we thought art is the best media. We brought nice sketch books and distributed among them. Then we have given basic knowledge about colors, drawings and shown them how to use colors in better way. There was happiness/ excitement on their faces. We have arranged one small competition among them, and promised to give some kind of gifts for one who can color well. The competition is just to make use of these books and to create little seriousness about learning. Everyone has completed the book with nice colors and shown to respected teachers within short span of time. So every Diwali we have planned such kinds of activities, to give small motivation and one step ahead of interest towards schooling. Such kind of interesting activities, small gifts will be their Diwali gift, and their happiness will be our Diwali gift too.




Ekakshara: In 9th Standard,, have done the typography of lord Ganesha which got very popular. That was driven point of my carrier to choose arts and design and completed my majors in Kalaniketan. Later on we have used the same typography and designed Ekaakshara in creative way and printed in book format. This time too, we got very good response from clients and got demands for these books even from foreign countries. That brought confidence in us. The popularity and client relationship received in Ekaakshara project makes one of the major contribution point to enter into business and started Cub Design studio.